Billboard Advertising at Copenhagen City Hall Square: Maximum Exposure with OBI Media

When you think of iconic places in Copenhagen, Rådhuspladsen is among the first to come to mind.
It’s the vibrant center of the city, where thousands of people pass by every day.
For businesses looking to maximize their exposure, billboard advertising here is an obvious option. OBI Media offers a unique chance for businesses to capitalize on this prominent location through their digital outdoor (DOOH) solutions.
Let’s dive into how your business can benefit from the huge potential of these advertising spaces.

Why Rådhuspladsen?

Copenhagen City Hall Square is not only a geographical center; it is also a cultural and social hub.
Every week, approximately 1.1 million road users pass through the square, providing an extraordinary opportunity to reach out to locals and tourists alike.
Whether people are on their way to work, on a shopping trip, or just sightseeing, one thing is certain: the advertisements on Rådhuspladsen are seen.

The strategic location of the screen makes it visible from several access roads, including Vesterbrogade and H.C. Andersens Boulevard.
This means that the ad reaches motorists, cyclists, pedestrians and public transport passengers.
In other words, no matter where people come from or how they move, your message will be impossible to miss.

City Hall Square also hosts many cultural and public events, from concerts to political demonstrations.
This means that your message has the potential to reach large groups of people who spend extended periods of time on the square.
By advertising here, your business not only gains exposure, but also the opportunity to connect with people on a deeper level.

Benefits of Digital Outdoor Advertising (DOOH)

Digital outdoor advertising, also known as DOOH, is not just a modern version of traditional billboard advertising.
It’s a medium that offers a number of benefits that traditional print advertising simply can’t match.
OBI Media’s digital billboard at City Hall Square is a great example of how DOOH can transform a marketing strategy.

Flexibility and Customization: One of the biggest benefits of digital advertising is flexibility.
With a digital screen, your business can easily update and change campaign content in real-time.
Do you need to run a short-term campaign, test different messages, or customize advertising for special events or holidays?
With DOOH, this can be done quickly and efficiently without the costs and delays often associated with printed materials.

This flexibility also means your business can respond quickly to market changes.
For example, if a competitor launches a new campaign, you can quickly adapt your own advertising to maintain your competitive advantage.
OBI Media makes it easy to tailor the content on their digital screens to perfectly suit your business needs.

Around-the-clock visibility: Traditional advertising can be difficult to penetrate, especially during the dark hours.
With a digital billboard, this is not a problem.
The screen on the Town Hall Square lights up brightly, ensuring that your message is seen 24 hours a day.
This is especially effective during the winter months when darkness falls early and people are still out and about.

Around-the-clock visibility also means your advertising can reach people at different times of the day.
Morning commuters might notice your ad on their way to work, while evening people see it when they’re out enjoying city life.
This constant visibility creates a strong presence and increases the chances of your message being remembered.

Increased Attention: Digital advertising tends to attract more attention than static images.
The vibrant colors, moving elements, and the ability to show multiple messages throughout the day makes people notice the ads in a completely different way.
This can lead to increased engagement and better results for your campaign.

According to a study by Nielsen, digital billboard advertising increases brand awareness by up to 47% compared to traditional static billboards.
This is largely due to the dynamism that DOOH offers.
When people see something in motion, they are more likely to stop and take notice.
This gives your business a significant advantage when it comes to capturing and retaining audience attention.

For more information about DOOH and the possibilities OBI Media offers, visit our digital outdoor page.

How OBI Media Can Help Your Business

When you choose OBI Media as your partner for billboard advertising at Rådhuspladsen, you get access to a team of experienced experts who can help design, plan and execute your campaign.
OBI Media offers not only the technology, but also strategic advice to ensure your advertising has maximum impact.

Strategic Planning

OBI Media helps you analyze your target audience and find out when and how your advertising best reaches them.
This could, for example, be by timing the display of the advertisement to the times when there is the most traffic on Rådhuspladsen or adapting the content to the current weather conditions.

Strategic planning also includes identifying which messages will resonate most with the audience passing through City Hall Square.
OBI Media can perform in-depth analysis of traffic patterns and demographic data, giving your business a distinct advantage when it comes to targeting advertising precisely.

Creative Development

Visual content is crucial for an effective billboard campaign.
OBI Media’s creative team can help develop visually appealing advertisements that grab attention and communicate your message clearly.
Whether it’s using dynamic animations or utilizing the full potential of the screen with innovative design solutions, they’ll make sure your ad stands out from the crowd.

OBI Media works closely with your company’s marketing team to ensure the design reflects your brand identity.
Their creative processes include everything from storyboard development to digital rendering, ensuring that every detail of your advertising is optimized for maximum visual impact.

Technical Support

Technology can be unpredictable, but with OBI Media’s technical support you don’t have to worry about downtime.
Should any issues arise, their team will be on the case quickly so your advertising can continue without interruption.

Technical support also includes monitoring the performance of the screen, which means your advertising is always displayed in the highest quality.
OBI Media has a dedicated team that makes sure the screen is working optimally around the clock, ensuring that your message always reaches the audience as planned.

Digital Outdoor i Fremtiden

DOOH er ikke blot en trend; det er fremtiden for outdoor reklame. Med flere og flere byer, der investerer i digitale skærme og mere avanceret teknologi, er det kun et spørgsmål om tid, før DOOH bliver den dominerende form for outdoor reklame. OBI Media er i front med denne udvikling og tilbyder løsninger, der er både moderne og fremtidssikrede.

Teknologiske fremskridt som Augmented Reality (AR) og interaktive skærme er allerede ved at blive implementeret i DOOH-markedet, hvilket giver endnu flere muligheder for at engagere publikum på nye og innovative måder. OBI Media holder sig ajour med disse trends og integrerer dem i deres tilbud, hvilket sikrer, at din virksomheds reklame forbliver relevant og engagerende.

Rådhuspladsen, som et af de mest besøgte steder i Danmark, er et perfekt sted at starte, hvis din virksomhed ønsker at eksperimentere med digital outdoor reklame. Med muligheden for at nå ud til et enormt publikum og den fleksibilitet, der følger med digital teknologi, kan din virksomhed opnå større synlighed og engagement end nogensinde før.

Er Billboard Reklame Det Rette for Din Virksomhed?

Det korte svar er ja! Hvis din virksomhed ønsker at nå ud til et bredt publikum i hjertet af København, er billboard reklame på Rådhuspladsen gennem OBI Media en oplagt mulighed. Uanset om du ønsker at lancere et nyt produkt, øge brand awareness, eller promovere en tidsbegrænset kampagne, kan OBI Media hjælpe med at skabe en effektiv løsning, der passer præcist til dine behov.

At reklamere på en så synlig placering som Rådhuspladsen giver ikke kun mulighed for at nå et bredt publikum, men også for at skabe en stærk forbindelse med byens puls. Reklamer her er ikke bare synlige; de bliver en del af den daglige oplevelse for alle, der passerer forbi. Denne form for nærvær kan have en dyb indvirkning på, hvordan dit brand opfattes.

Med OBI Media’s hjælp kan din virksomhed få maksimal eksponering på en af Danmarks mest ikoniske lokationer. Uanset om det er ved at udnytte fleksibiliteten af digital outdoor reklame, eller ved at skabe en visuelt iøjnefaldende kampagne, er mulighederne uendelige. Med deres ekspertise og avancerede teknologi kan du sikre, at dit budskab når ud til et bredt publikum og skaber en varig indvirkning. 

For mere information om DOOH og de muligheder, OBI Media tilbyder, kan du besøge vores digitale outdoor side.

Ofte Stillede Spørgsmål

1. Hvad er digital outdoor reklame (DOOH)?

Digital outdoor reklame, eller DOOH, refererer til digitale skærme placeret i offentlige rum, hvor virksomheder kan vise reklamer. Disse skærme kan være alt fra små displays til store billboards som den på Rådhuspladsen.

2. Hvorfor er Rådhuspladsen en god placering for reklame?

Med over 1,1 millioner trafikanter om ugen, er Rådhuspladsen en af de mest trafikerede og synlige steder i København. Dette gør det til en ideel placering for at maksimere eksponering og nå ud til et bredt publikum.

3. Hvordan kan OBI Media hjælpe min virksomhed?

OBI Media tilbyder en komplet løsning for billboard reklame, fra strategisk planlægning og kreativ udvikling til teknisk support. De sikrer, at din reklame ikke blot bliver set, men også leverer resultater.

4. Hvad koster det at reklamere på Rådhuspladsen?

Prisen afhænger af flere faktorer, herunder varigheden af kampagnen og det specifikke indhold, der skal vises. Det anbefales at kontakte OBI Media direkte for at få et skræddersyet tilbud.

5. Hvordan skiller DOOH sig ud fra traditionelle reklameformater?

DOOH tilbyder dynamisk indhold, fleksibel opdatering, og øget synlighed døgnet rundt. Disse faktorer kombineres for at give en mere effektiv og engagerende reklameoplevelse end traditionelle, statiske formater.

6. Kan OBI Media hjælpe med designet af min reklame?

Ja, OBI Media har et dedikeret kreativt team, der kan hjælpe med at udvikle og designe din reklame, så den bliver både visuelt tiltalende og effektiv.