Advertising on radio and TV
Advertising on both radio and TV is an obvious medium to choose if you want to segment your marketing campaign according to relevant target groups.
In addition, both media have a high level of engagement with the exponents and are highly flexible in terms of
changing the message as needed.
Radio advertising can be tailored to the desired amount of radio spots and specific time intervals for execution.
See an example of a TV campaign that the company Avivir had running on DK4.
Classic FM
Up to 137,000 unique listeners per week.
Target group (age): 18-50 years / FM 107.9 (Greater Copenhagen)
Classic Rock
Up to 125,000 unique listeners per week
Target group: 35 years + men / FM 88.2 and 107.9 (HT)
Farmer
Radio stations: NOVA FM, The Voice, radio100, POP FM, MY ROCK, Radio Soft
DK4 commercials
894,269 unique viewers per week.
80% of the country’s 2.4 million households have the opportunity to watch DK4.
88% of viewers are 40+ years old.